RACE AGAINST THE CLOCK
Not having time is people’s biggest excuse for not exercising. So we found it for them. Turning the Daylight Savings Time change (when the clock goes back an hour) into an opportunity to exercise. We created a race that let people work out without losing a single second of their day. A simple proof that if people really want to exercise, they can always find the time.
Client: Nestle
Agency: Judas
Creative Director: Vasco Tomas
Creative Supervisor: Ruben de Barros
Senior Copywriter: Francisco Machado