The Imaginary Collection was created to raise funds for Gil's Clinic, which aims to provide psychological support to children. We all know the power of children’s imagination. Unfortunately, it’s not powerful enough to build the clinic they needed. But by turning to the imagination of the Portuguese, Zippy kids store was able to raise the €150,000 to make this Clinic a reality. Client: Zippy
Agency: Stream & Tough Guy 
CD: Miguel Durão
Strategy Director: João Ribeiro
Copywriter: João Elias 

Awards: Silver + Shorlist at Creative Club of Portugal