PUT A LID ON FOOD WASTE
We couldn't waste the opportunity to do a pro-bono campaign against food waste. Since we are presently reaching record numbers in food waste, we travelled to the past to find a simple solution: Tupperwares. We created a vintage inspired campaign with influencers and chefs to remind the Portuguese to reuse their leftovers.
Client: United Against Food Waste
Agency: JUDAS
CD: Vasco Thomaz and Pedro Lima
Strategy Director: João Pereira
Copywriter: Francisco Machado
Designer: Romeu Ribeiro