CREATIVE ART DIRECTOR 
LUIS PALADINO

DRINKABLE ANTHEM


Portuguese beer Super Bock was shut out of the Euros, as its main competitor sponsored the national team. So we claimed the only moment no brand could own: the national anthem. 

With Drinkable Anthem, we transformed Portugal’s most emotional ritual into a real-time brand experience. By pairing the anthem with Shazam, fans unlocked free beer the moment they identified it. Turning a passive, untouchable moment into an interactive nationwide toast, and hijacking attention at the exact moment national pride peaked.
Client: Super Bock 
Agency: JUDAS 
CD: Vasco Thomaz
Strategy Director: João Pereira
Creative Supervisor: Ruben Barros
Copywriter: Ruben Barros

Awards: Bronze at Cannes Lions, Silver at Clios, Finalist at New York Festivals

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MCDONALD’S CBO MCDONALD’S CBO

FOX’S THE WALKING DEAD ZOMBIE SOCIAL MEDIA

FNACON-HOLD BOOKSFNACON-HOLD BOOKS

LEAGUE OF ALL LEAGUES BETCLIC LEAGUE OF ALL LEAGUES BETCLIC

DRINKABLE ANTHEM SUPER BOCK  

LICKSCROLLING MAGNUM ICE CREAM CO.  

IMAGINARY COLLECTION

ZIPPY IMAGINARY COLLECTION ZIPPY  

AUDI CHIRSTMAS TRAFFIC LIGHTS AUDI CHIRSTMAS TRAFFIC LIGHTS

RACE AGAINST THE CLOCKNESTLE