CREATIVE ART DIRECTOR
LUIS PALADINO

CHICKEN BACON OFFICER

Our die-hard fans are extremely opinionated, bordering on bossy. So to generate buzz around one of Europe's favorite sandwiches (the CBO) we decided to create a legit job position at McDonald's and let one passionate fan actually have a say.

We started out by putting a job opening for Chicken Bacon Officer on LinkedIn. We then opened the flood gates to TikTok and after hundreds of applications, we finally chose someone worthy of the position and put them straight to work.

Client: McDonald’s
Agency: BBDO/TBWA
CCO: Rui Silva
ECD: Marco Pacheco
CD: Giampietro Zanon
Copywriter: Andre Aguas

Awards: Silver + Bronze + 2 Shorlist at Creative Club of Portugal

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MCDONALD’S CBO MCDONALD’S CBO

FOX’S THE WALKING DEAD ZOMBIE SOCIAL MEDIA

FNACON-HOLD BOOKS FNACON-HOLD BOOKS

LEAGUE OF ALL LEAGUES BETCLIC LEAGUE OF ALL LEAGUES BETCLIC

SUSTAINABLE TOURISM TOURISM OF PORTUGAL

MCDONALD’SCHICKEN OBSESSEDMCDONALD’SCHICKEN OBSESSED

IMAGINARY COLLECTION

ZIPPY IMAGINARY COLLECTION ZIPPY

AUDI CHIRSTMAS TRAFFIC LIGHTS AUDI CHIRSTMAS TRAFFIC LIGHTS

PUT A LID ON FOOD WASTE UCD PUT A LID ON FOOD WASTE UCD