CHICKEN BACON OFFICER


Our die-hard fans are extremely opinionated, bordering on bossy. So to generate buzz around one of Europe's favorite sandwiches (the CBO) we decided to create a legit job position at McDonald's and let one passionate fan actually have a say. 

We started out by putting a job opening for Chicken Bacon Officer on LinkedIn. We then opened the flood gates to TikTok and after hundreds of applications, we finally chose someone worthy of the position and put them straight to work.
Client: McDonald’s 
Agency: BBDO/TBWA 
CCO: Rui Silva
ECD: Marco Pacheco
CD: Giampietro Zanon 
Copywriter: Andre Aguas