CHICKEN FANATICS
The more recent instalment features a young hypebeast in a room full of sneakers. He is talking about his obsession and as the spot progresses we realize that he wasn’t talking about his obsession with sneakers rather about his obsession with sneakers.
The first instalment of this platform was to communicate the Rustic Chicken Sandwich. For this one we latched onto collectors obsessed with more classic things such as watches and hats. Following the same logic, during the spots it seems they are talking about their obsession with these objects, but at the end we realize they are actually talking about the sandwich.
Agency: BBDO/TBWA
CCO: Rui Silva
ECD: Marco Pacheco
CD: Pedro Gonçalvez and Gezo Marques
Copywriter: Andre Aguas