CREATIVE ART DIRECTOR
LUIS PALADINO

ON-HOLD BOOKS

Like every other company, FNAC receives multiple calls on their customer support from people trying to solve their everyday issues. Unfortunately, these problems are not always able to be solved as fast as they want. Leaving customers stuck listening to generic hold music, which can be a frustrating and unfulfilling experience.

In response to this issue, FNAC has decided to revolutionize the waiting time of their call center by replacing the traditional on-hold music with snippets of classic books, where every call becomes an opportunity to explore the world of literature and embark on a new adventure.

Client: FNAC
Agency: Judas
CD: Vasco Thomaz and Pedro Lima
Strategist: João Pereira
Copywriter: Ruben Barros

Awards: Silver at Art Director’s Club of Europe, Gold + Silver + Bronze at Creative Club of Portugal, 3 Crystals at Ad Stars

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