LICKSCROLLING
Wall’s UK wanted to reach Gen Z on TikTok, so instead of interrupting their endless scrolling, we found a way to become part of it. Using an iPhone accessibility feature, we created LickScrolling—a concept that lets users scroll by sticking out their tongue, turning Wall’s most iconic behavior into a native platform interaction. By blending physical product behavior with digital habit, the idea transforms passive viewing into playful participation without ever stopping the feed.
Client: The Magnum Ice Cream Company
Agency: LePub
CCO: Cinzia Crociani
Senior Copywriter: Alessandro Grillini
Junior Copywriter: Tomas Daza Runci
Junior Designer: Achille Nasard