HI—I’M AN
ART DIRECTOR
AND OUTSIDER 
—CURRENTLY

IN NEW YORK




Revisit America
U.S.A. Tourism
Print

After a heated election, it felt like the US had become two separate countries. With calls to heal the divide, we ran a traditional travel campaign to promote an exchange of experience between the two States of America.

Ads in public transport systems and streets of major cities encouraged residents to travel beyond their usual commute while international travelers were met with reminders that there’s more to explore at home.

A new Airbnb magazine featured domestic destinations through the eyes of the local hosts and pre-stamped postcards urged liberals to start a conversation.


Runner-up, Young Shits Award
Copy by Pat Dalton & Nechama Muchnik


The Process Series
Knickerbocker
Video

I helped concept and produce this long take video to show customers the intricate and personal manufacturing journey Knickerbocker garments take to get to them, halfpipe included.

Produced by Knickerbocker
Directed by Patrick Lizza, Shot by Todd Martin

Cloud Critiques
MoMA
Integrated

Everyone's a critic, but few have a platform. Part art piece and part public service, we provided one.

Critique Clouds, an AR extension for the MoMA app, recognized works of art in the Museum and generated a word cloud based on what people had to say. Critique Boards worked similarly through Twitter.

We brought the campaign underground and turned the subway into the city's largest art museum. We also added MoMA plaques to street art for critics to critique.

MoMA visitors could pull a sticker plaque off their museum ticket to place anywhere they want, activating a critique cloud and declaring what they think is art and what is not.


Copy by David Sierra

Drink of the Month
Applebee’s
Social

Fall peaks the interest of seasonal beer, making September the perfect time of the year to promote $2 Sam Adams Octoberfest at Applebee’s.
To bring people together we created a brew to fall for across multiple social media platforms. 

Produced by Grey New York
CD by Jackie Blaze and Kat O’Brien, Senior AD by Will Malone, Senior Copy by Charlie Quiroz, Copy by Kristen Kaczynski
 


Luis Paladino
New York, NY