HI—I’M AN
ART DIRECTOR
AND OUTSIDER 
—CURRENTLY

IN NEW YORK




Revisit America
U.S.A. Tourism
Print

After a heated election, it felt like we were living in two separate countries. So we ran a vintage print travel campaign to promote an exchange of experience between the divided States of America.

Ads in public transport systems and streets of major liberal cities will encourage residents to travel beyond their usual commute. While international travelers will be met with reminders that there’s more to explore at home.

A new Airbnb magazine will feature domestic destinations through the eyes of the local hosts, and pre stamped post-cards will urge liberals to start a conversation.


Runner-up, Young Shits Award
Copy by Pat Dalton & Nechama Muchnik


Cloud Critiques
MoMA
Integrated

Everyone wants to be an art critic, but not everyone has a platform to become one. We want to empower the critics en masse. 
Critique Clouds, an AR extension for the MoMA app, recognizes works of art in the Museum and generates a word cloud based on what people have to say. Critique Boards work similarly, through Twitter.

The New York Subway system is the largest art museum in the city. So, we bring the campaign underground. We'll also add MoMA plaques to everyday art in the public allowing our users to interact with those too.  

Next, we'll give museum goers the chance to decide what art is and hold their own discussions. Peel the sticker plaque off a MoMA ticket and place it next to a piece of street art to activate a new cloud, sparking critical discourse.


Copy by David Sierra

The Process Series
Knickerbocker
Video

Customers weren't aware of the intricate and personal manufacturing journey that our garments take to get to them. I helped concept and produce this one-shot video that will make it feel as if you're visiting the space. 

Directed by Patrick Lizza, Shot by Todd Martin

Mixtrology
Bulleit
Integrated

Due to its high rye content, Bulleit makes for a great mixer, so to help it stand out from all the other bourbons and whiskeys, we embraced the brand's frontier spirit and turned to a growing trend among Millennials: astrology.

Inspired by old-school mechanical fortune tellers, we channelled horoscopes through our mystic, Mixtro. Tell him your birth date and he'll tell you your sign and daily reading. Find him on the Bulleit site or at a dive bar near you.

We held events at psychic and tarot houses where you could get a reading from a special set of tarot cards. Find out what The Lemon, The Bitters, and The Bourbon have to say about your future, specifically your next cocktail.

Through a Bumble extension, we let people set their sign and be alerted when their spirits align and see someone with a compatible drink. If you match, you'll find a constellation of bars in between where you could share one.


Copy by Pat Dalton

Luis Paladino
New York, NY