HI—I’M AN
ART DIRECTOR
AND OUTSIDER 
—CURRENTLY

IN NEW YORK




Revisit America
U.S.A. Tourism
Print

After a heated election, it felt like the US had become two separate countries. With calls to heal the divide, we ran a traditional travel campaign to promote an exchange of experience between the two States of America.

Ads in public transport systems and streets of major cities encouraged residents to travel beyond their usual commute while international travelers were met with reminders that there’s more to explore at home.

A new Airbnb magazine featured domestic destinations through the eyes of the local hosts and pre-stamped postcards urged liberals to start a conversation.


Runner-up, Young Shits Award
Copy by Pat Dalton & Nechama Muchnik


Mixtrology
Bulleit
Integrated

Due to its high rye content, Bulleit makes for a great mixer, so to help it stand out from all the other bourbons and whiskeys, we embraced the brand's frontier spirit and turned to a growing trend among Millennials: astrology.

Inspired by old-school mechanical fortune tellers, we channelled horoscopes through our mystic, Mixtro. Tell him your birth date and he'll tell you your sign and daily reading. Find him on the Bulleit site or at a dive bar near you.

We also held events at psychic and tarot houses where you could get a reading from a special set of tarot cards. Find out what The Lemon, The Bitters, and The Bourbon have to say about your future and your next cocktail.

A Bumble extension let people set their sign and be alerted when their spirits align with someone with a compatible drink. If they match, they'll find a constellation of bars in between.


Copy by Pat Dalton

The Process Series
Knickerbocker
Video

I helped concept and produce this long take video to show customers the intricate and personal manufacturing journey Knickerbocker garments take to get to them, halfpipe included.

Produced by Knickerbocker
Directed by Patrick Lizza, Shot by Todd Martin

Cloud Critiques
MoMA
Integrated

Everyone's a critic, but few have a platform. Part art piece and part public service, we provided one.

Critique Clouds, an AR extension for the MoMA app, recognized works of art in the Museum and generated a word cloud based on what people had to say. Critique Boards worked similarly through Twitter.

We brought the campaign underground and turned the subway into the city's largest art museum. We also added MoMA plaques to street art for critics to critique.

MoMA visitors could pull a sticker plaque off their museum ticket to place anywhere they want, activating a critique cloud and declaring what they think is art and what is not.


Copy by David Sierra

Luis Paladino
New York, NY