HI—I’M AN
ART DIRECTOR
AND OUTSIDER 
—CURRENTLY

IN NEW YORK




Revisit America
U.S.A. Tourism
Print

After a heated election, it felt like the US had become two separate countries. With calls to heal the divide, we ran a traditional travel campaign to promote an exchange of experience between the two States of America.

Ads in public transport systems and streets of major cities encouraged residents to travel beyond their usual commute while international travelers were met with reminders that there’s more to explore at home.

A new Airbnb magazine featured domestic destinations through the eyes of the local hosts and pre-stamped postcards urged liberals to start a conversation.


Runner-up, Young Shits Award
Copy by Pat Dalton & Nechama Muchnik


Early Edition
Knickerbocker for The New York Times
Editorial

The Times has been around since 1851, providing the very ink with which history is written. Their own remarkable history is honored with this vintage-style collection.

Each item links to the past of The Times, inspired by information, artifacts or photos researched and unearthed in the Times's vast archives.

In this editorial the products do the talking. The plain background and use of analog photography allow products from different eras of inspiration to live together in an authentic collection. 


Produced by Knickerbocker
CD by Andrew Livingston, Photography by Emma Trim


The Process Series
Knickerbocker
Video

I helped concept and produce this long take video to show customers the intricate and personal manufacturing journey Knickerbocker garments take to get to them, halfpipe included.

Produced by Knickerbocker
Directed by Patrick Lizza, Shot by Todd Martin

Drink of the Month
Applebee’s
Social

Fall peaks the interest of seasonal beer, making September the perfect time of the year to promote $2 Sam Adams Octoberfest at Applebee’s.
To bring people together we created a brew to fall for across multiple social media platforms. 

Produced by Grey New York
CD by Jackie Blaze and Kat O’Brien, Senior AD by Will Malone, Senior Copy by Charlie Quiroz, Copy by Kristen Kaczynski
 


Luis Paladino
New York, NY