Wild Lemon

Somersby wanted to launch their new Wild Lemon flavour in tandem with releasing their new visual identity.

We were asked to come up with an out of home execution to raised awaress for the release of the new flavor whilst maintaining their visual identity and aesthetic of the new international campagin.

Produced by NOSSA
Creative Direction by Rafael Clark
Creative Supervision and Copy by Andre Afonso

Luis Paladino
New York, NY