Our New Voice
Rebranding Campaign

We wanted to give voice to our employees in our rebranding. We created an app that collected the voices of all our employees and with all that data we created ‘the wave’: a visual representation of all the collaboration that goes into making our bank one of the best in the country. As a vital part of our new visual identity ‘the wave’ will be used throughout our new communication. To release this new identity to the public, we followed through with our employees. Showing them immersed in their daily lives, both in and out of office.

ECD by Rui Silva
CD by Pedro Gonçalves and Gezo Marques
Copy by Joao Elias

Luis Paladino
New York, NY