Casa dos Rapazes

Every year, Portuguese citizens can allocate 0,5% of their taxes to a non-profit. So, we decided to help Casa dos Rapazes by creating a visually aggressive campaign, with the goal of gathering funds.

Through a powerful visual identity and copy, that strays away from the typical non-profit format, we aim to capture the consumer’s attention and remind them that a simple X on their taxes can change the lives of our boys.

Produced by NOSSA
Creative Supervision by Nuno Cardoso
Creative Direction by Rafael Pfaltzgraff
Copy by João Elias

Luis Paladino
New York, NY