IRS
Casa dos Rapazes
Integrated
Every year, Portuguese citizens can allocate 0,5% of their taxes to a non-profit. So, we decided to help Casa dos Rapazes by creating a visually aggressive campaign, with the goal of gathering funds.
Through a powerful visual identity and copy, that strays away from the typical non-profit format, we aim to capture the consumer’s attention and remind them that a simple X on their taxes can change the lives of our boys.
Produced by NOSSA
Creative Supervision by Nuno Cardoso
Creative Direction by Rafael Pfaltzgraff
Copy by João Elias
Through a powerful visual identity and copy, that strays away from the typical non-profit format, we aim to capture the consumer’s attention and remind them that a simple X on their taxes can change the lives of our boys.
Produced by NOSSA
Creative Supervision by Nuno Cardoso
Creative Direction by Rafael Pfaltzgraff
Copy by João Elias