We developed a strategy to increase donations: instead of buying a Holiday gift for a family member or friend, you could buy a “Box of Hope”. This donation box was sent in the name of the person. To notify them, a physical postcard was sent to their home. This campaign also had social, video and digital communication.

Unicef raised more than 66.000 EUR, divided into:
- 1.630.000 purifying water tablets;
- 53.370 vaccines against measles;
- 34.350 therapeutic food;
-16.592 high protein biscuits;
- 242 winter kits;
- 34school kits;
- 16 manual water pumps;

Creative Supervision by André Afonso
Copy by João Elias

Luis Paladino
New York, NY