Christmas Traffic Lights

The Holidays are one of the most dangerous times of the year to be on the road. To raise awareness we decided to turn a distraction into a solution and synchronised Christmas lights with the traffic lights.

Gold at Creative Club of Portugal Festival
Second best local idea at El Ojo de Iberoamérica

Creative Direction by Rafael Clark
Creative Supervision and copy by Andre Afonso
Senior Art Direction by Savio Hatherly
Social by Joao Paiva and Joao Parra
Produced by Boa Onda

Luis Paladino
New York, NY